Spring 2024

Intense study of marketing philosophy including: segmenting and developing target markets, pricing, distribution and location analysis, promotion and product development. Upon completion of this course, the student will understand the marketing concept and be able to explain how an organization can develop an effective marketing strategy.

This course focuses on the implications of managerial decisions and the various methods used to measure the profitability of those decisions in the field of retailing. It also addresses the importance of understanding consumer behavior in relation to customer requirements, taste and expectations, emphasizing the retailing implications of market factors.

Develop an understanding of the duties and responsibilities of personnel at the mid-management level. Explore concepts such as employee needs, human relations, orienting and training employees, benefits programs, and economics of supervision as you learn the basic concepts of human resource management.

Explore concepts and theories in organizational management to include situational leadership, power, workplace politics and performance management. Review case studies concerning the behavior of people in modern business organizations to bring real world business situations into the classroom.

Explore leader and follower behavior in organizations, in terms of both theory and practice as you learn to understand yourself as a leader and explore some of the more effective ways of leading others. You will find that some of the most challenging decisions facing leaders are those that involve values and morality. Discuss ideas and concepts that will help you incorporate consideration of ethics into your own leadership approach.

Explore leader and follower behavior in organizations, in terms of both theory and practice as you learn to understand yourself as a leader and explore some of the more effective ways of leading others. You will find that some of the most challenging decisions facing leaders are those that involve values and morality. Discuss ideas and concepts that will help you incorporate consideration of ethics into your own leadership approach.

Explore leader and follower behavior in organizations, in terms of both theory and practice as you learn to understand yourself as a leader and explore some of the more effective ways of leading others. You will find that some of the most challenging decisions facing leaders are those that involve values and morality. Discuss ideas and concepts that will help you incorporate consideration of ethics into your own leadership approach.

Explore leader and follower behavior in organizations, in terms of both theory and practice as you learn to understand yourself as a leader and explore some of the more effective ways of leading others. You will find that some of the most challenging decisions facing leaders are those that involve values and morality. Discuss ideas and concepts that will help you incorporate consideration of ethics into your own leadership approach.

Explore leader and follower behavior in organizations, in terms of both theory and practice as you learn to understand yourself as a leader and explore some of the more effective ways of leading others. You will find that some of the most challenging decisions facing leaders are those that involve values and morality. Discuss ideas and concepts that will help you incorporate consideration of ethics into your own leadership approach.

Explore fundamental principles of management including concepts such as planning, organizing, leading, decision making, and more as you develop practical skills in an active learning environment. Discover tools to support your future management success as you discuss topics such as human resources, stress, sexual harassment, culture setting, motivation, and other key leadership issues.