Marketing and Communications Services

Marketing Plans

Working with College departments, the TMCC Marketing and Communications Office creates targeted marketing and public relations plans based on department and College goals. This includes target audience research, promotions planning and timeline development. Early planning ensures that academic and administrative departments' projects are included in our calendar of projects and completed on time. Please contact us early in your planning process.

Promotional Items

The Marketing and Communications Office produces several logo promotional items to be used for student recruitment activities. To request promotional items, please use our Swag Request Form.

MCO can also assist and approve the creation of TMCC-branded promotional items for other departments. For consideration of your project, please submit the Custom TMCC-Branded Product Request Form along with your plans.

Editing and Proofing

Marketing and Communications proofs all documents prior to release to students or the community. This service is offered on a first-come, first-served basis. Please plan at least a 48-hour turnaround.

External Communications and Publications

Marketing and Communications writes, designs, edits and provides print coordination for all College publications that are intended for students and the community prior to release per the TMCC Administrative Manual. This service is offered on a first-come, first-served basis.

  • TMCC administrative Web page content is reviewed for accuracy, grammar and targeted appeal to audience(s). (see also: Web Publishing Procedures)
  • College news for the TMCC website is written by MCO and distributed using various electronic tools.
  • Brochures, fliers, posters, fact sheets, etc. promote TMCC programs.
  • Digital, print, radio and television advertisements are part of the marketing mix for College programs and image enhancement.
  • MCO oversees all college-wide social media accounts.

Internal Communications

TMCC sends a variety of electronic newsletters (e-newsletters) each week. MCO will provide editing for any batch e-newsletter to a group, working with Web Services to send your TMCC-branded e-news in a timely manner. Contact us for more information.

Media Relations

TMCC General Image

Media Coaching

To build your skills in talking to reporters, Marketing and Communications provides coaching, including mock interviews and on-camera workshops. We'll advise you on speech, dress and presentation. To arrange a training session, please contact us.

News Releases

Each year, Marketing and Communications distributes news releases covering subjects such as national honors, major upcoming events, new degree and certificate programs, success stories and community service projects.

Marketing and Communications staff also uses emails, meetings and phone calls to interest reporters, writers and editors in feature stories about the College. We will do all we can to secure publicity, but we cannot guarantee media coverage because competition for news space in Northern Nevada is at a premium.

View TMCC's current news releases and media coverage at news.tmcc.edu.

If you require additional information about a story, please contact us.

News Conferences and Media Interviews

News conferences represent one way to handle a major announcement of interest to several reporters. In some instances, an interview is requested following our release of a story on a new program or major event. Marketing and Communications will arrange interviews with the media on the College's behalf.

Responses to Reporters

Marketing and Communications fields dozens of media-related calls and electronic queries each quarter, providing assistance on stories, help in arranging interviews, names of experts, etc.  If you should receive an interview request in an official capacity, please forward the request to the MCO Office for consideration and collaboration.

Photography

College Events and Activities

Photographs have a variety of uses, including print, social media, and web publications. Good opportunities for taking photographs include dynamic guest speakers, student organization events, unusual experiments and classroom presentations. Photos are archived for use in future projects, and are available for usage through our curated photo database.

With the prevalence of smartphone technology, we encourage you to follow our Photography Policy and take photos of TMCC events and classroom activities to submit to MCO. In a classroom setting, TMCC must follow FERPA rules for student privacy, and students may decline to participate. When you have photos to submit, let us know and we will share the instructions for uploading your photos directly to our photo database.

If you require assistance with photography, please contact us to take photographs of College events and activities. We request advance notice for scheduling photography; we recommend a minimum of 48-hours notice.

 See Also: Media Release Waiver • Photography Policy • photos.tmcc.edu

Employee Portraits

The Marketing and Communications Office offers opportunities for faculty and staff to have professional portraits taken at the Dandini Campus. Employee portraits are used in the employee directory and are also featured on some departmental web pages. Dates and times for employee portraits are announced via internal email communications throughout the year.

Video Services

Depending on your project needs and timeline, we may be able to assist with video production. Marketing and Communications also maintains the TMCC YouTube account on behalf of the College.

Contact Marketing and Communications for the following:

  • Instructional needs
  • B-roll (video) for news media
  • Event documentation and/or special cuts as needed for publicity
  • Video for website
  • Promotional video for social media or email distribution
  • Commercials/Public Service Announcements/Marketing
  • Training video production (e.g., FERPA training video)
  • Video equipment loans

Social Media

TMCC recognizes the importance of social media as a means to spread awareness, news, engage with students, parents, alumni, faculty, staff, media, fans, potential students, donors and the surrounding community. Learn more about our social media procedures.